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如安在商界取得成功?亚马逊CEO有话要说

Siraj Datoo, 彭博社 2019年06月20日

贝佐斯以为,最重要的是以顾客为导向。澄清怎么完全取悦他们。

这位全球首富给锋芒毕露的新企业家提出了一些主张:绝不要忘掉顾客,并安然面临失利。

在6月6日亚马逊(Amazon.com Inc.)于拉斯维加斯举行的re:MARS会议上,公司的开创人和首席执行官杰夫·贝佐斯作了宗旨讲话。期间,他被邀请向创业者共享一些主张。

贝佐斯对观众说:“最重要的是以顾客为导向。澄清怎么完全取悦他们。”

亚马逊从前经过供给最低的商品价格来赢取顾客,即便那意味着亏本。而公司现在已经有1亿名付费的Prime会员。

贝佐斯还表明,企业家要做好失利的预备,并暗示要采纳斗胆的行为才干取得成功。他说:“你有必要承受的一点在于,你的公司在许多方面来看就像一次实验,实验可能会失利。不要紧,这便是危险地点。”

这位亚马逊的首席执行官打了个比如,假如你是棒球选手,你可能会打出一些全垒打,但也会有不少次被三振出局。

他表明,棒球和经商的差异在于,你一次击球最多只能得到4分,但在商界,有时一次成功能够赢得1,000分的报答。

他说:“依照概率散布,你应该尽力斗争。你会失利许屡次,不要紧,你需求营建支撑失利的文明。”

贝佐斯以为,假如你对自己的项目缺少真实的决心,那么最好不要牵涉其间,由于那样你很难与对手竞赛。他说:“你有必要对你即将开辟和斗争的范畴抱有必定的热情。”(188bet首页网)

译者:严匡正

The world’s richest man has some advice for budding entrepreneurs: Never forget about the customer, and feel comfortable with getting things wrong.

The founder and CEO of Amazon.com Inc. Jeff Bezos was speaking during a keynote at the company’s re:MARS conference in Las Vegas on June 6 when he was asked to share tips for anyone looking to start a business.

“The most important thing is to be customer obsessed,” Bezos told the audience. “Figure out how to absolutely delight them.”

Amazon has won over customers by historically offering the lowest price on a product, even if that means losing money. The company now also has 100 million paid subscribers to its Prime membership offering.

Bezos also said that entrepreneurs need to prepare for failure, hinting that bold moves need to be made to get ahead. “You’ve gotta accept that your business is going to be in many ways an experiment, and it might fail,” he said. “That’s OK. That’s what risk is.”

The Amazon CEO referenced the metaphor that if you swing for the fences in baseball, you’re going to hit some home runs—but you’ll also strike out a lot.

The difference, he said, between baseball and business, is that the maximum runs you can get when at bat is four, and sometimes, in business, a success will yield 1,000 runs.

He said: “The way that probability distribution is, you should be swinging hard. You are going to fail a lot, and it’s OK, and you need to have a culture that supports that.”

It’s not a good idea to get involved in a business unless you really believe in the project otherwise it’ll be tough to compete against your rivals, according to Bezos. “You have got to have some passion for the arena that you’re going to develop and work in,” he said.

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